Proficient negotiators try to obtain beneficial results for themselves, but seek to accomplish this in a congenial manner.
Whatever their philosophy or approach,intelligent negotiators prepare thoroughly by taking the following recommended steps.
1.Know yourself: Know your bottom line and what your goals are. 2. Know your counterpart: Research your counterpart’s resources, motivations, and situations well enough to estimate his or her bottom line and aspirations. This is how you as a negotiator maximize yourt return, but also strive to maximize opponent return, when this can be accomplished at minimal cost to you.